I have always loved using new technology to create experiences to connect people and tell stories. I started as a 3D-animator in the mid 90s, but transitioned to realtime visual art and interactive installations because of the experimental and performative nature of that as opposed to the slow, meticulous process of rendered 3D. In this space I created work together with musicians, dancers and clubs.
Throughout my career I’ve led creative and technical teams in everything from visual fx, commercials, games, advertising and stage performance. I developed the Immersive Design lab at McKinsey Design where we created new ways to do user research, team collaboration and iterative user testing with high profile clients using VR and AR.
A year ago I founded the Superficial Machines, a collective of club organizers, designers, stylists, musicians, DJs, artists and ravers. We're building the art & tools to live off our passion using web3 and immersive tech.